Taking A.I.M. (Applied Insights Methodology)
Building business relationships with LCCs is a strategic priority
Taking A.I.M. is a system designed to reduce the complexities of engagement when gathering feedback, suggestions, support, and wisdom from stakeholders when meeting regulatory and or governance requirements.
The Taking A.I.M. system is about creating a valued enterprise by engaging customer and other stakeholders.
What is Taking A.I.M.?
- I.M. is about being strategic and smart about why, when and how to engage customers.
- I.M. uses continuous communication via multiple channels and time frames.
- I.M utilizes customer feedback from Utility sources e.g., prior surveys, UtilityPULSE database information and benchmarks where available.
- I.M. is meant to be personalized or customized for each Utility.
- I.M. works well as a stand-alone or cohort model.
- I.M’s goal is to be a system which provides customers with multiple opportunities to provide input.
- I.M simplifies engagement activities as to intent i.e., gathering Wisdom, Insight, Feedback or Information
The Function of Engagement with Stakeholders
“The Function of Engagement” visual demonstrates the cyclical and dynamic process of stakeholder engagement, emphasizing the continuous flow of communication and collaboration. It illustrates the critical steps in fostering a productive relationship between an organization and its stakeholders.
A.I.M. The Model
The model is driven by a principle that engagement with any stakeholders must have a purpose. Once information, feedback or wisdom is received from a stakeholder respondent the next step is to understand the feedback. (Numbers, by themselves don’t tell a story.)
Project Phases
The Taking A.I.M. system follows a five Phase format:
Phase 1: Planning and Preparation
- Understanding requirements
- [Optional] Audit 100+ stakeholder engagement activities
Phase 2: Fieldwork
- Uses multiple contact methodologies
- Stakeholder outreach
Phase 3: Discussion, Analysis, and Reporting for Internal Use
Phase 4: Report Development and Project Deliverables
Phase 5: Post project review and support
Style of A.I.M. materials when engaging stakeholders
We refrain from being overly technical when soliciting feedback and focus on using language that stakeholders typically use.
Interactive elements often probe for “support” for various utility investments, strategies, policies and plans.
Depending on your requirements we will recommend to you a combination of interactive (i.e., survey) methodologies.
At UtilityPULSE we believe that your investment in making sure that your regulatory and governance requirements are met ought to be more than an expense, but an investment into helping you create an ideal enterprise. A utility that is an ideal place to work and to do business with. A enterprise that is operationally efficient AND, most importantly considered an ideal asset to stakeholders.
Let’s Connect to discuss your needs.