About Us

At UtilityPULSE, we’re proudly Canadian and deeply rooted in the utility sector. Since 1999, we’ve helped electric, gas, and water utilities across the country understand their customers, employees, and other stakeholders. All our research — including telephone interviews — is conducted in Canadian centres by experienced professionals who know our communities. We’re more than a research company — we’re your partner in turning real-world feedback into insights that drive strategic and operational excellence.

Our Mission: Bridging Data and Decision: Cost-effective Research for Utilities.

We believe in the power of stakeholder engagement to illuminate the path forward. Our mission is to transform data and feedback into actionable insights, empowering utilities to make informed decisions that enhance customer satisfaction, operational efficiency, and community engagement.

Why UtilityPULSE?

Exclusive Utility Focus: Our expertise is honed by decades of dedicated service to the utility sector. We understand the nuances of your industry, from regulatory landscapes to customer expectations.

Standardized Surveys with Custom Flair: Our suite of standardized surveys, including The UtilityPULSE Annual Customer Satisfaction Survey, Taking A.I.M. (Applied Insights Methodology), Electricity Safety Awareness Survey & Quiz, and The Ideal Enterprise Operating System Culture Survey, provide a reliable, proven foundation for gathering key insights. Each survey has the option to add custom questions, allowing you to explore specific areas of interest or concern and tailor the research to meet your unique needs.

Fully Custom Research Projects: Our custom research services offer a blank canvas for utilities seeking insights on particularly niche or complex issues. We collaborate with you to design research projects from the ground up, employing innovative methodologies and analytical techniques to uncover the deep insights necessary for strategic decision-making.

Delivering Meaningful Insights: Whether through our carefully designed standardized surveys enhanced with your custom questions or through fully tailored research projects, our goal remains unwavering: to provide meaningful data and feedback that leads to actionable insights that drive improvement, innovation, and customer satisfaction.

Strategic Partnerships: We view ourselves as an extension of your team. Collaborating closely, we listen to understand your needs and work together to craft research projects that drive tangible outcomes.

Cost-effective Excellence: Our commitment to providing value means delivering high-quality research that is both impactful and affordable. We ensure that our services are an investment in your utility’s future, offering strategic insights without stretching your budget.

Our Services:

Our suite of services is built to cover every aspect of utility research needs. Whether assessing customer satisfaction, exploring digital tool adoption, or engaging stakeholders in dialogue about clean energy goals, our research is a catalyst for innovation and improvement.

Our Commitment:

To our clients, we promise a partnership that goes beyond numbers. We will listen to understand and work collaboratively with you to meet or exceed your research goals. In a rapidly evolving energy landscape, we’re here to help ensure that your decisions are informed, strategic, and forward-looking.

Our Vision: To be the most trusted source of research and insights in the utility sector.

We envision a future where every utility, regardless of size, has access to the strategic insights needed to thrive in an increasingly complex and demanding world.

At UtilityPULSE, we’re more than just researchers; we’re your partners in progress. Providing information & insights for what matters to you and your business is what we are all about. Let’s get started by connecting with us today to discuss your needs.

Let’s get started by connecting with us today to discuss your needs.