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Methodology |
It is easy to reap the UtilityPULSE® Electric Utility Customer
Satisfaction Survey benefits.
This study utilizes our proven 'one-to-one focus group' telephone interview methodology.
Verbatim participant comments are recorded and summarized into an easy to read report.
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- We capture the feedback from 400 customers.
- We analyze data and interpret the data.
- We summarize and report back the findings so you can manage
effectively.
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- The participating utility provides a random sample of residential
and commercial customers (names and contact numbers). The survey sample is 400, which
provides a confidence level of 95% (+/- 5%).
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- The benchmarking study and scope focuses on key "moments of
truth" that customers experience examining the following key drivers:
r Price and Value
r Power Quality and Reliability
r Operational Effectiveness
r Image
r Corporate Stewardship
r Customer Service
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- Our team works with you to develop additional pertinent questions,
unique to your utility, in a professional and cost effective manner.
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- Our team arranges the fieldwork and everything else. Collecting
data, using the more traditional form of a telephone survey, we collect and provide you
with the most accurate and complete results possible. The telephone survey is
approximately 5-8 minutes.
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- Our team analyzes and reports results in a clear and ready-to-use
format. When your study is ready, we arrange for an in-person briefing for you and your
executive team at your offices. The report back will consist of a comprehensive document
interpreting your customers' perception of your service and corporate reputation, as well
as presenting supporting initiatives to build superior customer value. New for 2006, your
report back will include your own UtilityPULSE®
Report Card.
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